The Zone :: Press Kit


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Fact sheet · What is The Zone? · Bio · Press assets · History

The Zone is a tabletop rpg about doomed journeys into magical mutational horror, in the vein of Annihilation & Stalker.

After hundreds of expeditions into the free digital version and a huge Kickstarter ($317,335 from 3,461 backers), the gorgeous physical edition of The Zone is finally available, with a broader retail release coming Spring 2024!


FACT SHEET

Title

THE ZONE
Surreal play-to-lose horror
1-6 (1-5 on web)
2-4 hours
Ages: 17+

Designer

Raph D'Amico (he/him)

Published by

Laughing Kaiju LLC

Press / Business Contact

📧 raph@laughingkaiju.com
☎️ (312) 480 5666

Availability

Boxed version available now directly from www.TheZoneRPG.com. MSRP $79. ($25 for PDFs)

Coming to retail May 2024.

Digital version playable for free at Play.TheZoneRPG.com

The Kickstarter ran Sep 27th - Nov 1st, 2022, and raised $317,335 from 3,461 backers. ks.thezonerpg.com


WHAT IS THE ZONE?

The Zone is a tabletop RPG for 1-6 players about lost souls on a surreal play-to-lose journey to the center of an alien place that manifests their phobias and obsessions until everyone mutates and only one survives. Inspired by Annihilation, Stalker, Roadside Picnic, and the SCP Foundation.

The pitch:

  • 🎲 Super simple mechanics. No dice, no stats, no math. Just cards—and three simple moves—that push the story to wild places
  • 🔥 Atmosphere first; high contrast designs made to be played in the dark, and a layout inspired by tarot reading, creepy campfire stories, and speaking to the other side
  • ☠️ Play to lose. This is not a power fantasy. Your fates are decided at the start, so all you need to worry about is pure, horrible, creativity
  • 📦 Zero preparation. You can open the box in front of your friends having never looked at it before, quickly mix & match characters from cards, and just start playing from the Operations Manual
  • 🖥️ Digitally enabled. You can use the digital version as an interactive tutorial!

WHAT’S IN THE BOX?

Books

  • Operation Manual (Print + PDF): an extensively playtested interactive tutorial that gets you started immediately.
  • Book of Mutation (Print + PDF): dozens of tables of mutations, anomalies, encounters, and more so you never get stuck.
  • Book of Twists (Print + PDF): 14 alternative scenarios written by incredible writers Jason Morningstar (Fiasco, Desperation), Adam Vass (Campfire), Aaron Reed (Downcrawl, 50 Years of Text Games), Kate Hymes (Dialect), Sam Leigh (Ananmesis), Randy Lubin (Story Synth), Sharang Biswas (The Avatar RPG), and more!

Cards

  • 148 Tarot sized (Holo foil): 24 Characters, 48 Motivations, 61 Locations, 11 Callsigns/Endgame/Quickstart
  • 104 Poker sized: 52 Scenes, 43 Not So Easy, 8 Fate, 1 X-Card

Box

  • Box dimensions: 10¼ x 7¼ x 2”

Art credits

Baku Nguyễn, Erik Whalen, Julianne Griepp, Lou-Ellen Allwood, Martyn B. Lorbiecki, Caitlin Russell, Jessica Fong (Cover art), Erica Williams, Veronique Meignaud, Trevor Henderson

Writing credits,

Trevor Henderson, Chelsea Davis, Jason Morningstar, Sharang Biswas, Suzanne Schenewerk, Samantha Leigh, Adam Vass, Aaron A. Reed, Amber Autumn Faebrooke, Jenn Martin, Randy Lubin, Kathryn Hymes, Eliot Miller


ABOUT RAPH D’AMICO

Raph D’Amico (he/him) is an award winning game designer in San Francisco, best known for his magical-realist game of mutational horror: The Zone. He loves making play-to-lose storygames that push analog & digital boundaries to facilitate themselves. He got into games through UX design & improv, and loves metaphors, mechs with a heart, and New Weird horror. Raph tweets @raphdamico and publishes all his games at www.laughingkaiju.com.


Praise for THE ZONE

“An extraordinary accomplishment, and one of the best implementations of a card game I’ve seen online.”
— Jim Rossignol, formerly of Rock Paper Shotgun

“That game RULED! Creepy and weird and tense and I loved every minute of it. Gather up your friends; play to lose; play doomed monsters; get your wish to come true or don’t—this game kicks ass and you should want to play it!”
— Jeff Stormer, Party of One Podcast

“Masterfully crafted to help everyone at the table tell a weird, vulnerable, fantastical story together… you’ll never forget a trip to the Zone.”
— Aaron A. Reed, Downcrawl, 50 Years of Text Games

“An exceptional game. Like a jackbox room where you mutate and tell a gorgeous horrifying tale!”
— Adam Vass, World Champ Game Co. and The Braintrust)

“Just a fantastic game”
— Gil Hova, Weird Stories, High Rise


PRESS & STREAMER ASSETS

Download press assets

Boxed version


Digital version


Logo & Icon

Zip file with all assets



HISTORY OF THE GAME

EXPEDITION 14 BRIEFING, EXCERPT

It all started with the anomalies. Locals calling in to talk radio or visiting their doctors with weird sightings, odd disappearances, strange bodily changes. The Federal Bureau of Coherence began its special procedures and tests. Then the Boundary appeared, isolating everyone and everything trapped within. Since then, not a single expedition has returned, and all lose contact minutes after leaving visual range.

We don’t know what The Zone wants—or if it wants. It seems to be a mirror, manifesting whatever Phobias, Obsessions, and Memories you bring into it. Rumor has it that it has the power to grant your deepest Wish if it deems you worthy. Sensor readings show something incredibly powerful at its Center. Perhaps it’s testing us.

You are Expedition 14X (how many previous 14th Expeditions there have been is classified). You will almost certainly not return. The Federal Bureau of Coherence, without admitting liability, thanks you for accepting this mission.

The first version of The Zone happened in a flurry of March 2018 prototyping after a week that included Alex Garland’s adaptation of Jeff Vandermeer’s “Annihilation” (for the third time), Andrei Tarkovsky’s “Stalker”, and a blood-soaked game of marvelous Viking play-to-lose blood opera Love in the Time of Seið.

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Raph became obsessed with how Seið’s freeform system (based on Archipelago) could fit the New Weird of stories like Annihilation while also allowing players to engage in true collaborative storytelling without a GM to keep order, logic, and continuity. In a beautiful, horrible zone where anything can happen, where reality is constantly bending, and where your characters must mutate and die by the end, it doesn’t matter if things get a little bit inconsistent.

“The thing I LOVE about play-to-lose is that while these games might initially feel intimidating (‘Wait—my character’s going to die?’) the second you accept that fate you’re freed to make story choices that typically feel way too dangerous in a setting where you’re trying to survive. Touch the pulsating thing! Go into the creepy room! Mutate with abandon!”

“It’s that Kurt Vonnegut writing advice ‘Be a sadist (to your characters). No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of.’

“Play-to-lose gives even new storytellers the permission to get really, really weird. It’s incredibly fun to watch.” —Raph

Accessibility and guidance from the start

Raph spent the next two years playtesting, bringing The Zone to conventions like Big Bad Con and Metatopia, and getting ready for a Kickstarter in March 2020. As a professional UX designer, he followed a iterative process of playtesting with the goal of creating an experience that would guide players from the moment they opened the game to the end.

“It was my job—not the players’—to study and observe the pitfalls of people learning the game, and to create materials that tried to account for as much of that end-to-end experience as possible. The way you introduce something in the first 10 mins can make all the difference two hours later!”

—Raph

Beauty and horror

One of the most important elements of The Zone is its balance of the sublime and grotesque. After all, it was sparked by the stunning psychedelic beauty of Annihilation, which shows just much of the pleasure and impact of horror can come from creating the most seductive images. Everything in the game reflects that duality—the characters are driven by Obsession and Phobia; the locations each have three options which range from magical to foul; the deck of scene cards pushes players to experience both wonderful and horrific encounters.

“For the poor souls entering into The Zone, it’s the outside world that is ugly. They all have reason to believe that this place can save them from their broken lives, so every aspect of the game has to be designed to highlight that seductive power as it physically embodies their phobias and obsessions.”

—Raph

Pandemic isolation

That March 2020 Kickstarter… well, we all know what happened. It suddenly felt wrong to pitch an experience that required physical gathering, and in-person playtesting was off the table. When it became clear that the pandemic wasn’t going anywhere, Raph started looking for ways to release it digitally but none of the platforms (Roll20, Tabletopia, Tabletop Simulator, etc…) felt right.

“Even before it was digital I wanted The Zone to be a truly pick-up-and-play experience. When the pandemic hit, I tried to find motivation to continue development by porting to Roll20 and Tabletopia, but it felt like they only let me replicate the fiddliest parts of running a ttrpg! That’s how I decided to build something new from scratch.

“I came up with three design goals in making The Zone digital: atmosphere, accessibility, and guidance. I love how video games teach players and spend most of my day job as a designer trying to make UIs self-explanatory. Why not ttrpgs? People should be able to just click a button and start storytelling without anyone having to do homework beforehand! In the end, it took 3 years of playtesting with over 100 people to figure out what that crucial first 30 mins needed to do.”

— Raph

The Digital version of The Zone launched to early access April 2021, with a full release in July 2021

In July 2020, Raph started coding a digital version from scratch. A year and a heck of a lot of playtesting later, The Zone is now an online multiplayer storytelling experience that doesn’t just give you a virtual tabletop: it walks players through safety tools, teaches the rules, makes all the moves accessible, takes care of the atmosphere, and guides everything from start to end.


Raph opened the game to early access on April 17, 2021, and has been actively improving the game since, including adding the ability for anyone to mod and theme the game. Hundreds of expeditions have entered THE ZONE and left feedback, which allowed Raph to refine the game before its physical Kickstarter in September 2022.

“I think this has become a pretty interesting hybrid of a video game and a ttrpg. I’m hoping for many more self-contained digital ttrpg experiences like this, that really guide you from start to finish”

“The best part about making a digital RPG is that I can keep improving it out in the open, talk directly with my players in the Discord community and make changes that everyone immediately gets access to. And iterating digitally will all feed back into the physical edition. After this it’ll be hard to have to hit ‘print’ and not be able to change it after it ships!”

—Raph

Mission Report



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